We’ve watched behind the scenes footage of this commercial, but now it’s time to check out the final thing! ‘Rimmel’ uploaded to their official YouTube account on March 18th their new 20-second TV ad featuring the ‘Colour Rush Lip & Nail Collection’, a new lipstick and nail polish collection they’ve created with the help Rita Ora.
Rita Ora appears in the commercial below showing off her cool fashion style and feeling like the rockstar she is; holding a stand a mic to the side, and feeling very British, sitting on top a typical UK red mailbox. The entire 20-sec clip features Rita Ora’s brand new single “I Will Never Let You Down” as its theme music.
“I Will Never Let You Down”, produced by Rita’s boyfriend Calvin Harris, is the first single from her upcoming second album. “I Will Never You Down” will be released on iTunes UK on May 11th. iTunes pre-order is up. Radio premiere is expected to take place a few weeks before the digital release, as usual in UK artists. So we’re expecting Rita’s new single to hit UK radios in late March, early April.